M&S Special Purchase Homeware Range
This range of non-seasonal premium homeware products sold in between the traditional ‘offer’ sale periods, is competitively priced, although the items are high quality such as the bone china and porcelain dinnerware.
Conveying the immediate quality of the items was crucial, whilst the secondary message says ” this is a value item”; incongruous as these dual propositions may seem to an increasingly sceptical consumer perpetually bombarded with “special offer” promotions, this was the brief.
The style of photography has been simply but beautifully shot against a white background. They always have an accent of red propping to ‘cue’ the value aspect