Design | Art Direction & Application | Strategy | Copywriting for leaflet & packaging | Pitching to Mothercare, Boots and NCT | Co-pitching the product to John Lewis.
The Brief: To create a new corporate brand for a start-up company, who has developed an innovative infants activity toy. In addition, to also create the name, identity, structural packaging and graphics for the new product. The product provides new parents with a multi-sensory, early learning activity toy through which they can develop a close, bonding relationship with their newly born child. The product name ‘Playwrap’ and branding device draws it’s inspiration directly from the patterns, textures and activities featured. The result is a highly distinctive sub-brand that encapsulates the key benefits provided by the new product. The pack design aims to attract both expectant mothers and ‘gift’purchasers.
“The packaging is perfect for our customers and will encourage gift purchases.” John Lewis Buying Dept
“Sarah went far and beyond the original creative remit, not only designing really engaging packaging and related material I required; she stepped in & successfully pitched my product to top Mother & baby retailers when I had to pull out unexpectedly due to illness. ” Francine Sepahpour Lyle BONDIE BIRD LTD.