Bhukhanvala Diamond Blades
Conceptual Ideas | Packaging & Print Management | Client Liaison
the brief: Traditionally, products used in the construction industry, particularly those which are not destined for the resale markets generally use simple nondescript packaging. With strong eye catching colours and unique design our aim was to capture the market making the products stand out from the rest.
“ When we were presented with the new packaging we were absolutely delighted…WOW! was our first impression; something new, fresh, exciting and most importantly different……… not only have we got a great new product but with our fantastic new packaging you have made us unstoppable…”
Lydia Allit, Managing Partner CREW CUT DIAMOND SYSTEMS
customer feedback: Although the blades have a series of codes and reference numbers to identify them based on their material composition, they are now being referred to by the individual animal. The animal not only describes the blade but also emphasises the aggression and toughness of the tool.
“ this is a real hit with our customers especially when it comes to ordering! ……. a great novelty factor of just being able to ask for an alligator and two snake blades….they really love it! ” Lydia Allit, Managing Partner CREW CUT DIAMOND SYSTEMS