The previous packaging was perceived as too agressive & not child friendly
Strengthening and graphically enriching the existing Nurofen 'Target'
Design Development
Alternative Design Option
New Pack Design featuring a brand architecture with structured product description hierarchy and clear colour coding for flavour variants. Image of child looking upwards to indicate parental supervision & control.
The introduction of graphic illustrations to re-enforce age appropriate usage and the measured syringe dosage system featured on the front of pack.